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Work and Experience

Product Marketing Work and Experience

Selected examples of positioning, launch planning, campaigns, sales enablement, and content systems, alongside the roles, skills, and background behind them.

Selected Work

Selected Roles

CyberRisk Alliance

Product Marketing

Product marketing for cybersecurity marketing products, including digital and experiential launches, positioning, campaigns, and event media.

  • Launched 12 new digital and experiential products in 2024.
  • Built persona-based campaigns, sales collateral, and membership marketing.
  • Led CyberRisk TV event interview campaigns as a revenue-focused media product.
  • Contributed competitive intelligence and pricing collaboration.

12 products launched in 2024

DornerWorks

Technical Product Marketing

Marketing for highly technical aerospace, defense, embedded systems, and cybersecurity products, including Virtuosity and seL4-based secure development environments.

  • Increased inbound website traffic by 500%.
  • Increased email re-engagement by 200%.
  • Produced product and service web content, customer stories, events, and podcasts.
  • Supported technical proposals with an 85% success rate.

500% increase in inbound traffic

CharityUSA / GreaterGood

Lead Generation and Content Systems

High-volume content operations, landing-page lead generation, automated email pipelines, and reporting.

  • Helped grow landing-page lead generation from about 500 to 15,000 per month.
  • Built conversion-focused web development and large-scale editorial production.
  • Authored content responsible for millions of annual sessions.

15,000 monthly landing-page leads

Group Vertical

Product and Growth Marketing

Product development, e-commerce, affiliate growth, lifecycle marketing, and account-based marketing across B2B and B2C.

  • Expanded an affiliate program from 5 to 500 participants.
  • Ran lifecycle and ABM programs supporting acquisition and retention.

5 to 500 affiliate program growth

Skills

Product Marketing

  • Positioning and messaging
  • Go-to-market strategy
  • Product launches
  • Persona development
  • Customer research
  • Competitive intelligence
  • Pricing support
  • Sales enablement

Growth and Campaigns

  • Integrated campaigns
  • Email nurture
  • Lead generation
  • SEO and SEM
  • ABM
  • Landing pages
  • Conversion optimization
  • Event marketing

Content and Communication

  • Technical writing
  • Journalism
  • Customer stories
  • Webinars
  • Podcasts
  • Video
  • Press releases
  • Executive communications

Analytics and Operations

  • Campaign reporting
  • CRM adoption
  • Marketing automation
  • Performance dashboards
  • A/B testing
  • Workflow development
  • Cross-functional project management

Platforms

  • Salesforce
  • HubSpot
  • Marketo
  • Mailchimp
  • Google Analytics
  • Looker Studio
  • Tableau
  • Power BI
  • WordPress
  • Adobe Creative Suite
  • Figma
  • Jira
  • Asana

Education and Certifications

  • BS in Journalism and Business Communications, Western Michigan University
  • AA in Culinary Management, Grand Rapids Community College
  • HarvardX certifications in rhetoric and product innovation
  • Google Ads, Marketing Platform, and Analytics certifications
  • StoryBrand training
  • NSF I-Corps commercialization and customer discovery training