Rapid Growth Media
West Michigan Manufacturers Transforming Supply Chains – Rapid Growth Media
In West Michigan, innovation and adaptability are transforming manufacturing supply chains, industry leaders paving the way for a resilient future.
Product Marketing · Go-to-Market · Technical Storytelling
I turn complex products into clear stories and measurable growth.
Product marketer and former journalist working across cybersecurity, SaaS, aerospace, defense, and digital media. I build positioning, launches, campaigns, and content that explain why products matter.
12
products launched in 2024
500%
increase in inbound traffic
15,000
monthly landing-page leads
85%
proposal success rate
How I Support Product Growth
Positioning and Messaging
I define what a product is, who it is for, and why it wins, then make that language reusable across the funnel.
Go-to-Market Strategy
I connect launch goals to audiences, channels, and internal alignment so a release lands instead of leaks.
Product Launches
I run launches end to end, coordinating Product, Sales, Engineering, and executives against a shared plan.
Sales Enablement
I build decks, battlecards, and product sheets that help sales teams tell a consistent, credible story.
Customer and Market Insight
I use interviews, feedback, and competitive research to ground messaging in real buying concerns.
Integrated Campaigns
I plan full-funnel programs across email, content, web, and events, then measure and improve them.
Selected Product Marketing Work
View all workFeatured case studies will appear here once they are marked as featured in the editor.
Career Path
- CyberRisk Alliance Product marketing for cybersecurity products, launches, and event media.
- CharityUSA / GreaterGood Lead generation, content systems, and conversion at scale.
- DornerWorks Technical product marketing for aerospace, defense, and embedded systems.
- Group Vertical Product development, e-commerce, and affiliate growth.
- Journalism Editorial foundation in research, interviewing, and clear explanation.
Writing on Products, Technology, Marketing, and the Ideas Behind Them
View All Articles 
marketing
Build a B2B Editorial Calendar That Converts
To make the most of your content strategy, you need an intelligently designed B2B editorial calendar that converts.
coding
A Quick and Dirty Guide To Building a Website from Scratch
Build a website that not only looks great but also serves your audience's needs, complies with important standards and regulations, and complements robust multi-channel…
What I Bring to a Product Team
- Questions come first, until the customer problem is clear.
- Comfortable working across Product, Engineering, Sales, and executive teams.
- Technical concepts get translated without losing their meaning.
- Launch strategy stays connected to execution.
- Reusable systems win out over isolated campaigns.
- Performance gets measured, and the work improves after each launch.
Looking for a product marketer who can understand the product and explain why it matters?
I am open to senior product marketing, go-to-market, content strategy, and integrated marketing opportunities.