Your Guide
Matthew Russell
Who is this person? The résumé already answers where he worked. This answers how he thinks.
Character Record
Origin Story
Are you struggling with your digital marketing efforts? Whether it’s generating website traffic, improving your search engine rankings, or converting leads into customers, I can help you create a marketing strategy that helps you turn visitors into customers, and grows your business.
Let’s plan out your marketing so you can start seeing results today.
Email me at matthew@altocitylimits.com, and receive personalized advice and guidance.
The Long Campaign
Journalism turned into digital marketing, then content and technology marketing, then product marketing. Along the way I marketed cybersecurity platforms, aerospace and defense engineering, embedded systems, SaaS, and high-volume consumer content. The through-line has been taking something complicated and finding the story, audience, campaign, system, or experience that makes it useful.
Character Sheet
How the work actually gets done. Statistics are illustrative. Results are not.
Ask enough questions to find the real problem.
Built from more than two decades of journalism and marketing.
Turn complicated products into language people understand.
Build. Measure. Learn. Change it.
Enough analytical instinct to challenge assumptions.
Some problems require another attempt.
Territories Explored
Industries
- Technology
- Cybersecurity
- Aerospace
- Defense
- SaaS
- Digital media
- eCommerce
- Nonprofit
Side Quests
Marketing isn't the only thing I build.
Three Daughters Farm
Livestock, maple syrup, gardens, buildings, and whatever needs fixing next.
The Workbench
Raspberry Pis, APIs, small apps, automation, and hardware experiments.
The Archives
Writing and journalism developed across more than two decades.
Field Notes
Marketing, technology, and subjects occasionally unrelated to either.
Inventory
Capabilities and tools.
Strategy
- Positioning
- Messaging
- GTM strategy
- Customer research
- Product launches
- Competitive intelligence
- Commercialization
Content
- Journalism
- SEO
- Copywriting
- Thought leadership
- Technical content
- Video
- Podcasts
- Webinars
Demand
- Integrated campaigns
- Lead generation
- Lifecycle
- Email automation
- ABM
- Segmentation
- Events
Performance
- GA4
- KPI development
- Attribution
- Dashboards
- A/B testing
- Conversion optimization
- Reporting
Build
- WordPress
- HTML
- CSS
- JavaScript
- PHP
- APIs
- Integrations
- AI-assisted development
Current Coordinates
Michigan, and probably building something
If you have a difficult marketing problem, that is the interesting kind. Tell me what you are trying to accomplish.